Bold & Courageous
• We do what is right by ourselves and the organisation, and not what is easy. We are non-political.
• We make bold choices and have courage in our convictions to take the path we set our eyes on.
• We set highly ambitious targets, otherwise, it’s not worth doing at all.
• We hold ourselves to really high standards.
Honest & Transparent
- We have high integrity.
- We say it as it is, with empathy and authenticity.
- We confidently share our successes and admit mistakes or when we have failed freely and openly.
- We give instant candid feedback on both the good and areas to improve.
Bet on Potential
• We see, identify and bet on potential in people, businesses and ideas.
• Our approach is about unleashing this potential.
People Focused
• Behind every individual, company or system is a human being that has feelings, hopes, ambitions, fears and dreams. We have a heightened awareness of this, guiding how we work.
• We prioritise building strong relationships Vs being only transactional in our interactions
• We believe a small group of people coming together can truly change the world, defaulting to collaboration.
• We are driven by the principles of equity and fairness.
Do & Do better
• We are results driven, and do whatever it takes to achieve outstanding results in the short term. We hustle!
• Repeatable results can only be achieved with a sound method. We turn our hustle into a sustainable system for repeatable and outstanding results in the long term.
• We celebrate every win, no matter how small it is.
• We are continuously learning and improving. Our growth mindset pushes us to continually look for creative and informed ways in which we can evolve.
• We do what is right by ourselves and the organisation, and not what is easy. We are non-political.
• We make bold choices and have courage in our convictions to take the path we set our eyes on.
• We set highly ambitious targets, otherwise, it’s not worth doing at all.
• We hold ourselves to really high standards.
- We have high integrity.
- We say it as it is, with empathy and authenticity.
- We confidently share our successes and admit mistakes or when we have failed freely and openly.
- We give instant candid feedback on both the good and areas to improve.
• We see, identify and bet on potential in people, businesses and ideas.
• Our approach is about unleashing this potential.
• Behind every individual, company or system is a human being that has feelings, hopes, ambitions, fears and dreams. We have a heightened awareness of this, guiding how we work.
• We prioritise building strong relationships Vs being only transactional in our interactions
• We believe a small group of people coming together can truly change the world, defaulting to collaboration.
• We are driven by the principles of equity and fairness.
• We are results driven, and do whatever it takes to achieve outstanding results in the short term. We hustle!
• Repeatable results can only be achieved with a sound method. We turn our hustle into a sustainable system for repeatable and outstanding results in the long term.
• We celebrate every win, no matter how small it is.
• We are continuously learning and improving. Our growth mindset pushes us to continually look for creative and informed ways in which we can evolve.
Deep Experience Rooted in Local Context
At SHONA Capital, our distinction lies in our deep and local experience, gained over a decade of supporting small businesses and startups in East Africa through our parent company, SHONA Group.
All our staff, have experience owning or working for small businesses, which brings a distinct advantage to our approach. They've walked the same path as our clients, facing the same hurdles. This personal journey infuses our approach with real-world insights, ensuring that every solution and interaction with our clients, is backed by a profound understanding of the local business environment.
Our experience is deeply rooted in the local dynamics and intricacies that shape the business landscape in Sub-Saharan Africa. We know the challenges, we recognize the opportunities, and we tailor our solutions accordingly.
We believe in small businesses in a way that traditional lenders and traditional VC Funds don’t.
More than Capital!
We understand that nurturing a business to thrive requires more than financial capital. Our dedicated team, coupled with a curated network of experts, is committed to helping small businesses overcome critical financial, sales, HR, and operations bottlenecks, ultimately optimizing their growth trajectory and boosting profitability.
Our management support is hands-on and results oriented, with each engagement focused on optimizing measurable growth and impact.
We also know that entrepreneurs are experts at starting and growing businesses. We foster meaningful connections and facilitate peer-driven learning within our portfolio of businesses.
Simple and Flexible
We strive to provide simple and flexible debt that is tailored to our clients' needs.
We recognize that collateral can be a significant barrier to funding for many SMEs. That is why we take a unique, entrepreneurial approach. We make loan decisions based on a holistic examination of a company's finances, growth plan, managerial capacity, and growth potential.
Instead of offering fixed standard terms, we offer flexible, customizable schedules that align with the business’ cash flow cycles.
Long-term
We see ourselves as partners invested in our client's long-term success. From the start, we take time to understand each business and entrepreneur we work with deeply. We want to know their vision, values, and goals beyond growth and profitability.
Our financing serves as a bridge, connecting short- to medium-term opportunities with the long-term growth plan. We know that a $5k loan is a small but important first step to getting the $100k loan.
We recognize that building a thriving business in East Africa isn't always a linear, hockey-stick trajectory; it takes several financing cycles and requires a dedicated partner.
• We do what is right by ourselves and the organisation, and not what is easy. We are non-political.
• We make bold choices and have courage in our convictions to take the path we set our eyes on.
• We set highly ambitious targets, otherwise, it’s not worth doing at all.
• We hold ourselves to really high standards.
• We do what is right by ourselves and the organisation, and not what is easy. We are non-political.
• We make bold choices and have courage in our convictions to take the path we set our eyes on.
• We set highly ambitious targets, otherwise, it’s not worth doing at all.
• We hold ourselves to really high standards.
• We do what is right by ourselves and the organisation, and not what is easy. We are non-political.
• We make bold choices and have courage in our convictions to take the path we set our eyes on.
• We set highly ambitious targets, otherwise, it’s not worth doing at all.
• We hold ourselves to really high standards.
• We do what is right by ourselves and the organisation, and not what is easy. We are non-political.
• We make bold choices and have courage in our convictions to take the path we set our eyes on.
• We set highly ambitious targets, otherwise, it’s not worth doing at all.
• We hold ourselves to really high standards.
• We do what is right by ourselves and the organisation, and not what is easy. We are non-political.
• We make bold choices and have courage in our convictions to take the path we set our eyes on.
• We set highly ambitious targets, otherwise, it’s not worth doing at all.
• We hold ourselves to really high standards.
• We do what is right by ourselves and the organisation, and not what is easy. We are non-political.
• We make bold choices and have courage in our convictions to take the path we set our eyes on.
• We set highly ambitious targets, otherwise, it’s not worth doing at all.
• We hold ourselves to really high standards.
- We have high integrity.
- We say it as it is, with empathy and authenticity.
- We confidently share our successes and admit mistakes or when we have failed freely and openly.
- We give instant candid feedback on both the good and areas to improve.
• We see, identify and bet on potential in people, businesses and ideas.
• Our approach is about unleashing this potential.
• Behind every individual, company or system is a human being that has feelings, hopes, ambitions, fears and dreams. We have a heightened awareness of this, guiding how we work.
• We prioritise building strong relationships Vs being only transactional in our interactions
• We believe a small group of people coming together can truly change the world, defaulting to collaboration.
• We are driven by the principles of equity and fairness.
• We are results driven, and do whatever it takes to achieve outstanding results in the short term. We hustle!
• Repeatable results can only be achieved with a sound method. We turn our hustle into a sustainable system for repeatable and outstanding results in the long term.
• We celebrate every win, no matter how small it is.
• We are continuously learning and improving. Our growth mindset pushes us to continually look for creative and informed ways in which we can evolve.